“Gregorys Coffee” by Bex.Walton is licensed under CC BY 2.0.
Fast food franchise specialist Craveworthy Brands has made an undisclosed investment in New York City-born coffee chain Gregorys Coffee, becoming the managing partner with ambitious expansion plans.
Craveworthy said it plans to accelerate Gregorys’ retail growth and launch franchising in the fourth quarter of 2025. Gregory Zamfotis, who founded the business with a single cafe in 2006, will stay on as brand president.
The transaction involved numerous partners and advisors, including growth equity investor Kitchen Fund, investment firm Harborfield Management Co., and the investment and advisory firm Branded Hospitality. The financial terms of the Gregorys ownership investment were not made public.
Gregorys marks Craveworthy’s first major foray into the coffee category. The investment firm’s portfolio already includes Asian-fusion specialists Genghis Grill, BD’s Mongolian Grill and Flat Top Grill, along with stakes in fast chicken, Mediterranean, burger and bakery brands.
“Craveworthy will manage and provide expertise across core business functions such as operations and training, while the brand retains its ‘not-so-regular’ identity,” Craveworthy said in an announcement of the deal. “With plans to franchise Gregorys in the fourth quarter of 2025, Craveworthy will tap into its full suite of support to further expand with aspiring, qualified entrepreneurs around the country.”
Gregorys currently operates approximately 50 locations across the U.S., with its strongest presence in New York and New Jersey. The chain also has locations in Connecticut, Washington D.C., Chicago, Minneapolis and Arizona. According to Craveworthy’s announcement, the existing Gregorys roastery in New York will continue to produce all the brand’s coffees.
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