The U.S. Patent and Trademark Office has ruled that Dunkin’ Donuts cannot protect its claim to boast the “Best Coffee in America.”
The Massachusetts company had tried to trademark the slogan, but the office wrote in its ruling that the slogan is “merely laudatory and descriptive.” It did not provide any statements regarding the quality of Dunkin’ Donuts’ coffee.
The Boston Globe has noted that the Samuel Adams Brewery tried to coin a similar phrase (“the Best Beer in America”) years ago, but that the trademark office similarly rejected the trademark application, as well as subsequent appeals of the ruling.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.