Green Mountain Coffee Roasters is pushing for more commercial applications for its single-serve Keurig brewing platform. The company last week announced that its Keurig® K150 Series Commercial Brewing System has been certified by the National Sanitation Foundation (NSF) for foodservice use.
“Becoming NSF certified is an important step in our focus on the foodservice industry, a key growth channel for our away-from-home business,” says Brian P. Kelley, president and CEO of GMCR. “Foodservice represents approximately 65 percent of coffee purchases outside the home, so it is only natural for us to evolve our offerings to meet the needs of customers and consumers in new marketplaces.”
The company says the Keurig system eliminates the “need for restaurants to have separate pots or urns of coffee,” while conveniently adding variety such as decaffeinated or flavored coffees. GMCR’s pod push in restaurants follows the much-publicized news from Nestle that its espresso pod brewers are represented in some 30 percent of the coffee programs in the world’s 2,400 Michelin-starred restaurants.
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