An Avila Beach, Calif., coffee shop is being criticized after allegedly posting an obnoxious sign on its front door announcing plans to close today “because of a silly ass bike race.” It read: “No coffee for you, silly ass rich people in Spandex.”
A stage of one of the country’s top bike races, the Tour of California passes by six-year-old Joe Momma’s Coffee at 310 Front Street. Business Insider obtained a copy of the posted sign, which read, in part (unedited):
CLOSED MAY 16 ALL DAY BECAUSE OF SILLY ASS BIKE RACE!
UNSAFE FOR OUR CUSTOMERS OR STAFF!
We will reopen FRIDAY MAY 17 th for REGULAR CUSTOMERS, when jerk BIKE People are gone !
” NO COFFEE FOR YOU ,SILLY OUT TOWN PEOPLE IN SPANDEX DON’T COME BACK!
(We do LOVE and continue to support our local bike community through contributions bob jones trail ,bike racks , and bike promotion ,so you guys always welcome to experience, best coffee in country)
BUT AMEGEN TOUR FOLKS! NO COFFEE FOR YOU! EVER!
Race organizers expect some 7,500 to gather to watch the stage finish, which is right near Joe Momma’s. In a more reasoned tone, Joe Momma’s shop owner Michael Kidd told the local Tribune about his reservations:
“We think it’s unsafe, so we are not allowing our employees to work that day, and we are discouraging our regular customers from coming,” Kidd said.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.