Hilton Worldwide Signs In-Room Deal with Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf Hilton blend

Hilton Worldwide and Coffee Bean & Tea Leaf have signed an exclusive deal that will put single-serve coffee packs from the Los Angeles-based coffee company in every Hilton room in the Americas.

Hilton, which operates the Hilton Hotels & Resorts, DoubleTree and Embassy Suites hotel brands, told the Los Angeles Times that the in-room brewing deal will not affect any existing coffee retail relationships inside the hotels.

Hilton had been using in-room coffee from suppliers including Starbucks and Wolfgang Puck in its new North American Hotels. But the chain has been working more closely with Coffee Bean & Tea Leaf in recent months. Coffee Bean now has a signature blend for Hilton guests, and it opened its first retail location in the Washington D.C. market inside a Hilton hotel in February.