S&D Coffee and Tea Launches New Site to Build Brand

Accompanying an investment of millions of dollars in facilities upgrades and staff additions, North Carolina-based S&D Coffee and Tea has unveiled a new website as part of its company-wide rebranding.

“We wanted to give visitors an easy way to learn more about our products that meet the needs of thousands of foodservice customers, and millions of consumers, every day,” John Buckner, S&D’s director of marketing said in a company announcement. “Through photos, stories, interactivity and videos, we’ve created a hub to find out more about the coffee and tea industry and S&D’s vital role.”

President and CEO Ron Hinson said part of the site’s function is to help investors “understand the journey that takes place to bring coffee or tea from source to your cup.”