It has been four years since pro cycling was held in the streets of downtown Chicago, but the Intelligentsia Cup, beginning this Friday, January 12, will change that. The Chicago coffee company, which for 2013 has been sponsoring the ISCorp Cycling Team, was named as the Prairie State Cycling Series title sponsor in May.
“Coffee and cycling are inextricably linked,” said Intelligentsia founder and president Doug Zell. “Most training rides start and end at a coffee bar. We’re stoked to be a part of an epic series incorporating the urban heart of Chicago as well as surrounding suburbs.”
The Intelligentsia Cup will visit eight cities in Wisconsin and Illinois throughout eight days. The Chicago “Criterium” race is scheduled for Saturday, July 13. While the men’s pro winner for that race will win $1,750, the men’s Category 5 winner will win something even sweeter: coffee.
“The start-finish line of the 2013 Chicago Criterium will be at the front door of Intelligentsia Coffee’s roasting facility in Chicago’s Fulton Market neighborhood, just a block from Goose Island’s brewing facility”, said Lou Vasta of Vasta & Associates, Inc., which is producing the event.
Here is the full eight-day schedule: