After two years of research and development, Berlin, Germany-based entrepreneurs under the name Bonaverde are raising money for a new product that they say will “upset the value chain” and make all people who roast coffee obsolete.
Two days into their kickstarter campaign, the Bonaverde team had already surpassed their aggressive $135,000 fundraising goal by nearly $60,000 and counting. What are people paying for? A single 20-pounds-or-less unit that roasts, cools, grinds and brews coffee, all at the push of the button. Bonaverde describes the roasting component as “a rotary system with a high-alloyed stainless steel container,” adding, “that sounds so German.”
The group is working directly with coffee farmers, and hopes to revolutionize the way coffee is purchased and consumed throughout the world by eliminating the likes of third-party buyers, importers, roasters and retailers.
“Help us show the world that it is time to change the way coffee is perceived, traded and enjoyed,” Bonaverde says. “With the world’s first roast-grind-brew coffee machine we can disrupt the value chain, empower farmers and bring you the fairest and freshest coffee experience right into your own home.”
We’ve had the machine itself described to us by one coffee equipment professional as “wrong on so many levels,” but we’d love to hear your thoughts on the concept. Sound off in the comments section below.