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This Award-Winning Coffee Cup is Also a Self-Contained Garden


A biodegradable coffee cup with a sleeve composed of herb seeds has been recognized for outstanding design at the One Show from The One Club. The cup design was a collaboration between South African creative agency Native VML and client Truth Coffee in Cape Town, which also happens to boast one of the most stunning coffee bars in the world:

Truth Coffee Cape Town bar and roastery

The Truth Coffee bar and roastery. Facebook photo by Truth Coffee.

The cup itself was a brand initiative of Truth, which approached the agency to help make any everyday necessity like a coffee cup stand out. The traditional cardboard sleeve was made of paper with either basil, thyme or arugula seeds. The idea was that the cup could be repurposed as a planter, or it could be planted directly into a garden, where it would degrade naturally.

When they debuted last year, the limited-edition cups got wide exposure online, in print and even on television.

“The innovative campaign not only created awareness for Truth Coffee, but also differentiated them as being a brand that stands for something,” Native says.




AL Anctil

It would be nice to see some more Canadian content. There are a lot of great coffee companies in Canada.

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