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Look How Small This Grown Man Appears Next to This Giant Roaster


Lincoln & York’s new 600-kilo roaster. For a sense of scale, look how tiny the man in the background (left) appears.

Lincoln & York, one of Europe’s largest private-label roasting and packaging companies, has just installed this 600-kilo behemoth manufactured by Brambati at its North Linconshire, England, headquarters.

The company says the drum roaster is the largest-capacity roaster in the UK, and will allow for doubling of the company’s production capacity. To put that in perspective, Lincoln & York was already operating with four Brambati roasters that gave it capacity to roast 3,600 kilos per hour.

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To make way for this giant, Lincoln & York also outfitted a “contingency roastery,” including a separate roaster, packaging equipment and additional office space on a standalone building adjacent to the headquarters.

“Our customer base has massively diversified over the last five years and our new roaster and contingency roastery are just two of the ways we are responding to this and preparing for future growth,” Lincoln & York Managing Director James Sweeting, who founded the company in 1994 along with Simon Herring, said in a company announcement. “We couldn’t be more excited to be pushing the start button on this piece of equipment.”

Yes, that would have to be a rush.

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