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Dallas-Based Noble Coyote Plans Growth from New Expo Park Roastery

Noble Coyote expo park

Noble Coyote Coffee Roasters is relocatiing to 819 Exposition Ave. in South Dallas’s Expo Park. Photo by Madison Partners.

East Dallas-based Noble Coyote Coffee Roasters has plans to relocate its roasting operation to Exposition Park.

The Noble Coyote move is a big win for the South Dallas neighborhood — bordered to the North and East by Fair Park and to the West by Deep Ellum — after last week’s announcement that the 18-year-old Amsterdam Bar would be closing. The Amsterdam closing caused a Dallas Observer columnist to question whether the neighborhood’s dining and nightlife scene was flatlining, despite the fact that it has survived since the 19th century, when Fair Park became home to the Texas State Fair.

Noble Coyote is joining two other new food/drink-related businesses in the neighborhood: Eight Bells Alehouse (from the owners of Ten Bells Tavern) will occupy the Amsterdam bar space; and the Expo Bar & Grill (from the former owners of the Lakewood Theater and adjoined Arcade Bar) is coming to the Parry Avenue space formerly occupied by the Meridian Room.

Noble Coyote is owned by longtime hobbyists-turned-commercial-roasters Kevin & Marta Sprague, who launched the operation in earnest in April 2011 with a commitment to buying ethically sourced green beans. The company’s packaged coffees can now be found in some 18 grocery stores, including four Texas Whole Foods locations, and the Spragues maintain approximately a dozen wholesale relationships with cafes and restaurants, including Café Momentum and Cafe Silva.

According to Madison Partners, the group that brokered the real estate deal, Noble Coyote’s new roastery at 819 Exposition Ave. will be somewhat open to the public for direct purchases and tastings. We’ll have more as the plans develop.


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