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Unpacking Coffee with Kandace and Ray: Joe Coffee


In today’s episode of Unpacking Coffee, Kandace and Ray explore 13-year-old Joe Coffee, based in New York, which transitioned from operating numerous multiroaster cafés into full-on roasting/retailing with the launch of a roasting operation in mid-2013.

In addition to dissecting some of Joe’s packaging and noting Joe’s most recent Good Food Award — which was handed out this past Friday in San Francisco — Kandace and Ray have a brief conversation with Joe Coffee Director of Roasting Ed Kaufmann, who gets into some of the challenges of sourcing traceable Ethiopian coffees.

Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.