It was just about a year ago that the company was acquired by Peet’s Coffee, 20 years after its founding by Doug Zell and Emily Mange in 1995. Around the same time, the company welcomed longtime specialty coffee pro Marcus Boni back into the fold, who had been with the company from 2002 to 2008.
As current vice president of retail, Boni discussed Peet’s in-store branding — or lack thereof, as he described it, as each of the company’s shops are uniquely designed in response to local surroundings — and the resulting importance of the company’s bag designs and retail displays. Kandace and Ray caught up with Boni at the La Marzocco Café and Showroom in Seattle, where Intelligentsia is currently the featured roaster:
Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.