Texas-based national coffee roaster, wholesaler and distributor Farmer Brothers has acquired Oregon-based roaster and distributor West Coast Coffee Company for $13.5 million, plus a potential $1 million dependent on future performance.
West Coast Coffee will operate as a subsidiary of Farmer Bros. within its direct store delivery (DSD) unit, the companies announced yesterday. West Coast Coffee currently has operations in Oregon, Washington, California and Nevada, with a focus on the convenience store, grocery and foodservice channels through direct and third-party distribution.
According to a Farmer Bros. announcement, WCC will maintain its offices and roasting plant in Hillsboro, near Portland, and the WCC management team — including General Manager James Beckman and Director of Operations Robert Vincent — will continue to run day-to-day operations.
“Their focus on quality products and customer service, combined with their coffee expertise, make the business a great strategic and cultural fit for Farmer Brothers,” Farmer Brothers CEO Mike Keown said in the announcement. “James Beckman and Robert Vinson should be proud of their work building the West Coast Coffee brands across retail and foodservice channels.”