As coffee continuously tries to reinvent itself to keep pace with the latest consumer-focused design trends, the labels of many popular bourbon brands have remained virtually untouched throughout the decades — reflecting remarkable brand capital in their more mature specialty beverage category.
In this regard, it makes sense that coffee companies might attempt to leverage a bit of that macro-level capital to peddle a beverage of their own. We saw it last year with the introduction of Jack Daniels Tennessee Whiskey Coffee, and now comes Jim Beam Bourbon Flavored Coffee, courtesy of the longtime Long Island City, N.Y., roasting company White Coffee.
The Beam coffee product, available in single-serve pods or 12-ounce bags, reflects the latest in a number of big-brand-name licensing deals struck over the years by White, who roasts and packages coffees boasting names such as Kalhúa, National Geographic, Entenmann’s, First Colony, Emeril, and Disney Frozen, while also offering a range of private label and retail service solutions for the coffee sector.
In an announcement of the Beam offering, the company offered little information regarding the coffee’s origins, or how the flavor of Beam finds its way into the coffee apart from that it occurs “artificially.” However, the line does include a number of additionally flavored varieties beyond the Original. These include Bourbon Vanilla, Cinnamon Stick, Spiced Honey, and Signature Dark Roast.
White is currently selling the Beam blend at $17.98 for two 12-ounce retail bags, and $33.95 for four 10-count packs of single-serve pods.