Skip to main content

Design Details: Wraparound Illustration at Olympia Coffee

DCN’s ongoing “Design Details” series highlights specific details in coffee shop/roastery interior design or coffee-related packaging and branding. Share your project for consideration here

Olympia Coffee bags 3

New Olympia Coffee bags. All images courtesy of Olympia Coffee.

Late last year, Washington state-based Olympia Coffee rolled out new bags designed both to attract the eye and reduce waste.

Created with the help of the Bogotá, Colombia-based design firm S&Co., the new bags feature a custom wraparound illustration from Italy-based artist Jonathan Calugi. The illustration depicts the seed-to-cup coffee journey.

While the seed-to-cup trope has been widely used in the coffee industry, it represents something more substantial for Olympia, which has historically prized long-term relationships with producers, as well as concepts such as supply chain transparency and equity.

Olympia Coffee bags 2

Behind the illustration are bold new colorways for Olympia, signifying blends and core offerings, as well as single-origin and limited offerings.

Notably, the new packaging consolidates what was previously two labels’ worth of information into a single front label, streamlining production and reducing paper waste.

The packaging involves the plant-based and compostable Biotrē line of bags from packaging manufacturer TricorBraun Flex.

Olympia Coffee bags 1

“Along with improved storytelling opportunities, streamlined production, and reduced paper waste, the refresh also infuses a burst of vitality and character into the visual scheme for this growing brand, which had not seen a redesign in five years,” Olympia said in an announcement of the redesign shared with DCN.

A recently re-certified B-Corporation, Olympia Coffee currently operates six cafes — including its headquarters in downtown, Olympia, Washington — as well as Moonrise Bakery in Seattle.

Comments? Questions? News to share? Reach DCN’s editors here