Two-thirds of United States adults who drank something other than tap water within the past day drank coffee, according to the latest biannual coffee market report from the U.S. National Coffee Association (NCA).
According to the NCA’s National Coffee Data Trends report (NCDT), the 66% mark surpasses bottled water (64%), tea (44%), soda (43%), and juice (25%) as Americans’ top purchased beverage choice, based on past-day consumption.
The same study in Spring 2024 found that 67% of Americans drank coffee within the past day, compared to 62% in 2020 and 59% 10 years ago, in 2015.
According to the NCA, the overall growth trend over the past five years has been fueled by specialty coffee consumption.
While consumption of “traditional coffee” held relatively steady, from 43% in 2020 to 42% in 2025, past-day specialty coffee consumption jumped from 39% in 2020 to 46% in 2025. (Note: The 2020 NCDT study being referenced was conducted in January 2020, prior to the COVID-19 pandemic in the U.S.)
The NCA — which represents many of the country’s largest coffee roasters, traders, logistics providers and allied companies — has been commissioning the NCDT report, which it dubs “The Atlas of American Coffee,” since 1950. The report provides data on consumption trends across numerous demographics related to overall consumption, drink types, preparation methods, home vs. out-of-home consumption, consumer sentiments and more.
The latest report is available as part of a broader market reporting package to NCA members and non-members for $550 and $1,499, respectively.
Here are some of the big takeaways from the Spring 2025 report:
Home Is Where the Coffee Is
Home continues to be the top spot for coffee consumption, with 71% of past-day coffee drinkers saying they made coffee at home, compared to 63% in 2020.
Overall, the uptick in home coffee consumption appears to have coincided with a slight downturn in out-of-home consumption — e.g. at an office, restaurant or coffee shop. According to the latest report, 16% of past-day coffee drinkers consumed a coffee made outside the home, compared to 18% in 2020. Thirteen percent of coffee drinkers said they had coffee both in home and out-of-home yesterday, compared to 19% five years ago.
Online Sales On the Rise
While grocery stores remain the top channel for at-home coffee purchasing, online sales of coffee appear to be on the rise, with 14% of people reporting purchasing coffee online in 2025, compared to 7% in 2020.
By store type, grocery stores commanded 40% of the reported purchases, followed by big box stores (29%), club stores (10%) or coffee shops (5%). Notably, the 5% share earned by coffee shops is unchanged since 2020.
The Endurance of Drip
According to the Spring 2025 report, 62% of coffee-drinking adults have an automatic drip machine at home, compared to 58% in 2020. More Americans also have single-cup brewers in 2025 (42%), compared to 40% five years ago.
Instant coffee saw a notable jump over the past five years, with 35% of coffee drinkers reporting taking instant, compared to 27% in 2020.
Home bean-to-cup machines, espresso machines, cold brewers and manual pourovers all saw modest increases in user share over the past five years, while the French press saw a modest decline, from 14% in 2020 to 12% in 2025.
The full report is available here.
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