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The International Coffee Organization (ICO) officially launched the 2025 International Coffee Day campaign, rallying the global coffee industry around the theme “Embracing Collaboration More Than Ever.”
Observed annually on Oct. 1, International Coffee Day was established by the ICO member states — representing the majority of the world’s leading coffee-producing countries — and first celebrated in 2015.
Since its inception, the holiday has aimed to highlight the contributions of the world’s coffee farmers and producers who bring coffee to life for consumers worldwide, while providing messaging for events, promotions and other marketing initiatives.
Announcing the 2025 effort, ICO Executive Director Vanúsia Nogueira said the organization is calling for “practical collaboration that delivers real benefits along the whole chain.”
The campaign asks governments, industry partners, civil society and consumers to register activities, share the official posters, use the #ICD2025 tag and record short videos finishing the phrase: “Coffee is collaboration because…”
The group has created a communications toolkit and multilingual resources to support the 2025 campaign.
The ICO — which remains a leading advocate for coffee farmers, producers and sector-wide collaboration — oversees the International Coffee Agreement, which was last revised in 2022. For decades, the agreement involved a quota system for the world’s coffee production, designed to stabilize global coffee prices.
Although the international quota agreement was terminated in 1989, resulting in the current free-market period characterized by price volatility, the ICO continues to provide sector-wide data while promoting the long-term sustainability of the global coffee sector, including through International Coffee Day.
“Coffee is a product of many hands and many hearts,” Nogueira said of this year’s campaign. “When farmers, cooperatives, researchers, roasters, traders, baristas and consumers work together, we create opportunities for income, resilience and environmental stewardship.”
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