Italian coffee machine maker Wega has become an official supplier to the Cannondale Pro Cycling team, one of the top racing teams in the world. With the sponsorship deal, Wega-branded espresso coffee machines will be placed in the Cannondale motor homes, campers and logistical offices, available to the team and support staff.
“The collaboration we’ve started with Cannondale is a strategic opportunity in terms of brand recognition,” syas Paolo Nadalet, CEO of Wega Coffee Machines. “The agreement will allow Wega to increase their exposure in strategic markets, thanks to the international dimension of the team which, like us, operates on all five continents. This opportunity is doubly interesting in light of the company’s hospitality activities during the Giro d’Italia which will allow company guests to experience a unique perspective at this important world class event.”