A new piece from Reuters deftly explores the emerging trend of venture capitalist investment in progressive coffee shop chains such as Stumptown and Blue Bottle, while also suggesting that independent coffee companies such as Intelligentsia represent a new model for coast-to-coast craft roasteries/retailers.
The piece draws comparisons to the craft beer and boutique wine markets in the United States, reinforcing the concept for craft specialty coffee professionals that their industry will continue to see growth as interest is piqued among forward-thinking investors.
“The difficulty about this market is that no one really tracks it,” Reuters correspondent Lisa Baertlein says in this video preview for the story. “How big the market can get is anyone’s guess, but because of the popularity of things like craft beer and boutique wine in the U.S., this is the way the American consumer is moving. These companies are the first ones out of the gate and the first to go bicoastal, so they have a first-mover advantage in what is the next evolution of coffee.”