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NCA Releases 2013 Coffee Consumer Trends Report

Eighty three percent of Americans adults had at least one coffee or espresso drink within the past year, up five percent from last year, according to the 2013 National Coffee Drinking Trends report, recently released by the National Coffee Association.

coffee consumer trends report 2013The annual market research report showed that daily coffee consumption among all adult groups held steady from last year at 63 percent, while the percentage of people drinking coffee once per week rose slightly to 75.

Some of the biggest spikes upward in coffee consumption were in the numbers of adult Hispanic-Americans drinking daily coffee (up 13 percent to 76 percent), and the numbers of American adults owning (12 percent) and aware of (81 percent) single-cup brewing systems.

While we’re not totally clear on the definitions, the report also showed that past-day consumption of gourmet coffee beverages has grown 31 percent, but daily consumption of traditional coffee has declined by 7 percent to 49 percent. There were some slight variations from last year’s trends based on consumer age, with daily consumption among 18- to 24-year-olds dipping nine percentage points this year to 41 percent, and older Americans (60+) up five percent to 76.

“NCA research finds that American coffee consumption continues to trend upward as consumers respond to variety and convenience,” NCA president and CEO Robert Nelson said in a release of the report.

The NCA report is available to NCA members for $275 and to non-members for $495. The full 1,500 pages worth of data is available to members for $3,250 and to non-members for $3,950. For more information on ordering, visit the NCA website.

Comment

1 Comment

Jon Keur

I’ve started following the business/economic side of coffee and haven’t seen figures like these before. Why is this so much money for a report? I can understand if the basis is off of this much data, but still… In the couple thousands? Crazy,

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