Toronto’s Pilot Coffee Roasters, the 2014 Roast Magazine Micro Roaster of the Year, has in its three years made education and outreach a core component of its resale and wholesale programs.
“We want to get people involved with hands-on training, so they understand that coffee is not just coffee,” Pilot co-owner Andy Wilkin told Roast Magazine last year. “If you can make them more aware of what they’re drinking and why it tastes better, you’ll build stronger loyalty.”
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The Pilot team regularly hosts events for coffee consumers and professionals alike, and now that education component is further realized in a new tasting bar at the front of Pilot’s roastery at 50 Wagstaff Drive in the Leslieville neighborhood. But this is more than your average tasting bar. It represents Pilot’s third full-service retail location, including its first Modbar, a Mahlkonig EK43 grinder and numerous manual brew methods, all with direct views to the roastery.
Zagat has perhaps best captured the look and feel of the bar, and they are excited!
A new coffee shop in Leslieville/Little India with a great looking tasting bar you gotta check out; @PilotCoffee pic.twitter.com/HvaYM2VBDR
— Zagat Toronto (@ZagatToronto) March 6, 2014
Nick Brown is the editor of Daily Coffee News by Roast Magazine.