Social Tastemaker Connor Franta Launches Subscription Line with Ritual Roasters

Connor Franta promotional photo.

YouTube vlogging star and self-described social tastemaker Connor Franta has introduced Common Culture Coffee subscriptions, including a new website that ties the coffee line in with Franta’s other branded music and apparel lifestyle products.

The 24-year-old entrepreneur launched the coffee line last year in collaboration with LA Coffee Club, but the coffee wing of the business now is focused exclusively on a subscription model. It is notably working with San Francisco-based Ritual Coffee Roasters, which is sourcing and roasting coffees for Common Culture Coffee — the latter not to be confused with Durham, N.C.-based roaster Counter Culture Coffee.

The subscription service delivers one 12-ounce bag of whole bean coffee every two months, for $23.99 (price includes shipping). According to Common Culture, coffees will be roasted by Ritual on the first day of every other month and shipped that week, arriving within three to five days of shipment. The first offering in the subscription line is called Colombia Los Gigantes, coffees from smaller lots from producers around the town of Gigante in the Huila Department of Colombia.

It must be noted that the same coffee is available online from Ritual for $15.75 plus shipping per 12-ounce bag, but Franta’s nearly 5 million YouTube subscribers and more than 15 million social followers point to the added value of curation.