North Carolina-based roaster Counter Culture Coffee is opening its 11th training center this week, in the Silver Lake neighborhood of Los Angeles, and the company today announced plans to open three more regional training centers this year, in Seattle, Dallas and Miami.
After broadening its presence throughout parts of the South and major East Coast coffee cities over its first 20 years in business, the roaster opened its first West Coast facility in the Bay Area in 2015, marking a new era for the company in that it created two roasting hubs, the other being in CCC’s hometown of Durham.
Although Counter Culture doesn’t operate any retail cafes of its own, its training centers offer professional coffee education, training and service, as well as public-facing experiential programming, including a weekly tasting that’s connected through all the centers.
“The indoor space houses an espresso bar as well as a brew bar designed for home brewing and pour overs,” Counter Culture announced today, in advance of this week’s opening. “The design creates a fluid indoor-outdoor connection to the expansive new deck and drought tolerant garden. The sustainable, California-centric interior finishes include cork flooring, re-used vintage lumber from the building, richlite paper-based materials, sleek modern light fixtures and exterior green corrugated panels.”
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page for contact information.