Chameleon, which was formed in 2010 in Austin, Texas, and was acquired by Nestlé late last year, has also joined World Coffee Research checkoff program, which allows roasters to support the nonprofit organization by contributing as little as half a cent per green coffee pound purchased.
Chameleon’s first two projects in its own sustainability program include the recent completion of a quality lab at the Cenfrocafe cooperative in San Ignacio, Peru, where specialized equipment and a licensed Q Grader are now on hand to provide quality evaluation, feedback and technical assistance. The goal of the project is to improve overall quality and yields throughout the cooperative’s network, according to an announcement from Chameleon last week.
A second project currently involves supporting efforts in Myanmar to certify organically grown coffee. The company says that while much of the coffee among its producer network in Myanmar is currently grown organically, little of it is certified and exported as such.
Other upcoming projects in the program include the development of a rural training center in the Huehuetenango region in Guatemala, and separate programs in Tolima, Colombia, including collaborating to provide mechanical drying equipment to the AGPROCEM cooperative, and supporting agroforestry systems and infrastructure at the ASPRASAR cooperative.
“Our ultimate objective is to create long-term economic, environmental and social sustainability through compassionate leadership within the global coffee supply chain,” Chameleon Director of Coffee Matt Swenson said in the announcement. “We strongly believe that empowering our partners in coffee-farming communities with the proper tools, resources and support at a grassroots level will drive sustainable change.”
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page for contact information.