An interior design of international inspiration is broadening horizons inside the new World Traveler Coffee Roasters retail coffee shop in Folsom, California.
Based in nearby Roseville, northeast of Sacramento, the company first ventured beyond its online sales and wholesale roasting business this past Spring with a public cafe that opened at its 1,350-square-foot roastery. There, next to a 15-kilo Giesen W15A roaster and WPG1 sample roaster, both gleaming white, patrons have been sampling freshly roasted coffees brewed in a bright, industrial and Scandinavian-style atmosphere with maple wood surfaces, polished concrete floors, white walls and chairs and gold storage racks.
The swanky new 1,300-square-foot coffeehouse in Folsom takes more inspiration from Brazil, Portugal and elsewhere in Europe, according to Georgette Ewing, president of World Traveler Coffee Roasters.
A busy floral pattern of tiles bursts from the front of the bar under the white marble counter opposite a long, live-edge wood community table lined with rustic wood-topped stools under a row of dangling Edison bulbs. Various gold and white accents pop throughout the shop, while blue velvet booths and chairs by white tables echo the blue and white striped umbrellas over the exterior sidewalk seating.
“We’re trying to break the traditional dark and heavy colors of the old leather and mahogany wood that’s been pervasive in coffee shops,” Ewing told Daily Coffee News. “We want our shops to have an international and energetic feel. We used a local contractor for the construction, but we designed the spaces and selected the finishes.”
Brewing in Folsom occurs manually at a pourover bar, behind which stands a fleet of four Baratza Forte BG grinders. A Mahlkönig Guatemala grinds for batch brews in G4 Curtis GemX Twin brewing system, while a 3-group Sanremo Café Racer espresso machine punches the tickets issued by Mahlkönig E65S and K30 Twin grinders, all wrapped in white.
“We’re humbled by the great reception World Traveler Coffee has received,” said Ewing, who is keeping the company’s bags packed and ready for further adventures both foreign and domestic. “We have plans to expand into other cities in the U.S. and even abroad. We are looking into licensing our name and coffee so we can scale faster. We ideally would like to be in select tourist destinations around the world.”
World Traveler Coffee Roasters is open now at 603 E Bidwell St, Suite A, in Folsom.