Eschewing Gotham’s more buttoned-up black-and-white brand aesthetic for a softer, cuddlier look pronounced by paw pad pink, Little Cat made its official debut last week in advance of the 23rd annual Broadway Barks live adoption event.
Proceeds from the sale of Little Cat Coffee are currently benefitting Barks for Dogs, while the brand will continue to support animal-focused efforts moving forward.
“Pets and animal rescue are causes dear to our hearts, and we’ve all adopted animals from shelters,” Gotham and Little Cat Roaster and Co-Founder Andrew Richter told DCN. “From the beginning we wanted to use the brand as an opportunity to give something back to those organizations.”
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To be clear, Little Cat is a for-profit enterprise, although Richter said it was designed to appeal to a potentially different audience than Gotham, which churns out high-quality specialty coffee roasters from Brooklyn co-roastery Pulley Collective for wholesale clients and its own Manhattan cafe.
“We saw huge growth in Gotham’s online retail sales over the course of 2020, and in particular, lots of interest in economical, large-format bags,” Richter said. “We wanted to make something high quality that was still very approachable to customers who hadn’t been buying specialty coffee previously.”
Little Cat Coffee is for sale online only in 2-pound bags, with four different core kitty-themed blends derived from Gotham’s existing green coffee connections. Proceeds until June 3 will benefit Broadway Barks.