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Portland’s K&F Coffee Roasters Unveils Brand Refresh

K&F Coffee Roasters packaging

Redesigned K&F Coffee Roasters packaging.

30-year-old Portland  roastery K&F Coffee Roasters has undergone a brand refresh, unveiling new retail packaging and consolidating its coffees under the K&F name.

The new-look packaging includes a K&F logo that was redesigned earlier this year to reflect the company’s hand-drawn vintage white-on-black-background logo, as well as the image of a coffee cup with three whisps of steam designed to recall the company’s tagline, “Three Generations in Every Cup.” As part of the brand update, K&F has also unified the look of its conventional and organic coffees with the new packaging.

Founded by Don Dominguez and his coffee industry veteran father Bud in 1983, K&F currently operates its 20-year-old retail bar on Clinton Street on Portland’s East side, while maintaining wholesale accounts to other coffee shops, hotels and restaurants. It also operates a private-label operation, as well as a distribution operation that includes TazArriba Mexican Spiced Cocoa, Torani syrups, teas and smoothie mixes.

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Tom Denall

I have been drinking your Coffee at a coffee shack in Salem for yrs. Yesterday I finally ask them what the brand was …. she shows me a large bag of K&F “Private-Reserve” . Where can I purchase your Coffee beans, when I am home in Bend, Ore. ?

Thank you, Tom Denall

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