Minneapolis-based green coffee importer Café Imports is opening a European office and lab space, which will be led by sales rep Gabriel Dunn in Berlin. In the past, the company has warehoused coffee in London, but the Café Imports team hopes the personnel move will allow for significant European expansion.
“Having Gabriel Dunn in Europe will allow us to really do what we do well, which is interact personally with and offer our experience and knowledge to our customers,” Noah Namowicz, Café Imports’ director of international sales, said in an announcement. “Education is really important to us, and there is no substitute for the face to face collaborative setting having him there will give us.”
Café Imports says the move will happen next month, in time for the London Coffee Festival and other European barista competitions.
On Berlin, in specific, Namowicz said: “Berlin is a perfect centralized location to reach our existing client base in Europe, and easily travel to meet new ones. When we visited Berlin in 2013, we were just blown away by the energy the city has for specialty coffee, and feel like it is an amazing incubator for us to kick off our on-the-ground presence in Europe.”