Skip to main content

Nestlé Acquires Majority Stake in Blue Bottle Coffee

blue bottle coffee

Switzerland-based multinational food giant Nestlé is acquiring a majority stake in Oakland-based Blue Bottle Coffee, one of the pioneering coffee companies of the quality-focused “third wave” movement.

Nestlé’s investment equates to an approximately 68 percent stake in the company, at around $500 million, according to a Financial Times report. Neither Blue Bottle nor Nestlé have disclosed the financial terms of the deal, though both announced today that Blue Bottle’s current management will stay in place.

That management includes Bryan Meehan, who will remain as CEO, and founder James Freeman, who launched the roastery 15 years ago in his Oakland garage and is now chief product officer.

The company — which first changed ownership in 2012 with a $20 million investment that saw Meehan come on board — has since expanded to include nearly 30 locations in the Bay Area, New York, Southern California, Washington D.C. and Japan. The company expects its retail store total to be up to 55 by the end of this year, including openings in Miami and Boston.

“Our decision to become a part of Nestlé was complex, of course, involving many discussions, considerations, questions — but it was also easy,” Blue Bottle’s Meehan and Freeman wrote today, in artful prose that has become characteristic of the Oakland company’s marketing efforts over the years. “The concept of ‘Nestlé’ as a figment, or symbol, was one thing — Eiffel’s dictum ‘there is an attraction in the colossal’ comes to mind. But standing on the banks of Lake Geneva, meeting one worldly, genuine person after another was a different thing altogether. The colossus of our imaginings crumbled. We found kinship.”

Nestlé, meanwhile, painted a less flowery picture of the transaction. “This move underlines Nestlé’s focus on investing in high-growth categories and acting on consumer trends,” Nestlé CEO Mark Schneider said in an announcement today. “Blue Bottle Coffee’s passion for quality coffee and mission-based outlook make for a highly successful brand.”

Nestlé’s acquisition of Blue Bottle is merely the latest example of increased consolidation in coffee through strategic acquisitions of upscale brands that helped define the “third wave” movement for many loyal patrons through the late 2000s to today.

JAB Holding Company has been leading the way in that regard, with its 2015 acquisition of longtime Bay Area roaster Peet’s Coffee, which has in turn acquired both Intelligentsia Coffee and Stumptown Coffee Roasters.

“With the acquisition of Blue Bottle Coffee, Nestlé is entering the fast-growing, super premium coffee shop segment with an iconic brand for discerning coffee drinkers,” Nestlé said in today’s announcement. “Blue Bottle Coffee allows Nestlé to strengthen its position in the US coffee market, the largest in the world, as well as internationally, building on success in Japan. It also offers opportunities to grow in super premium ready-to-drink and roast and ground coffee, largely through online subscription.”



Dean Cycon

Bium-bum another one bites the dust! Well it seems that the great American dream just keeps rolling on for people in the coffee industry. Get big and sell it. Nothing wrong with that if that was your business model. But for those of us who have real connections in the farming communities that have lasted for decades and believe that we are really partners not just marketing partners this kind of thing just makes me shrug my shoulders. As Noah Epstein of Noah’s bagels said to me after he sold his company to one of the big boys who then proceeded to dismantle his meager sustainability goals, “Dean a business is like a House, once you sell it you have to forget about it.” Not my personal philosophy, but it seems to have a lot of coin in the marketplace these days.


It’s strange that James, who literally curated every ounce of this brand, down to the design of the machines which the coffee was made, would walk away from his fanbase with such a horrendous FU as Nestlé. It’s lovely he found new friends, but that’s no reason to tell the old ones who put him there to F off.

Comments are closed.