One of the most expensive green coffee ever sold at auction will be available to a select few deep-pocketed coffee lovers next month in Southern California.
Renowned roasting company Klatch Coffee has secured 11 pounds of the coffee that fetched a staggering $601 per pound at the Best of Panama auction this year. The company is roasting the coffee for a tasting experience at its Rancho Cucamonga headquarters, with tickets starting at $55 and going up to $95.
An announcement of the high-price tasting made headlines in mainstream sources such as USA Today, Forbes, and the Wall Street Journal, among others, none of whom have failed to drive home the “most expensive” narrative.
The coffee itself is a natural-process Geisha variety from the Cañas Verdes farm, part of the renowned Peterson-family-owned Hacienda La Esmeralda farm network in Panama. La Esmeralda has actually achieved world-record-high prices for its Geisha coffees on three occasions, elevating both the variety and the Boquete region of Panama among specialty coffee buyers in the process.
Klatch Coffee Founder and Head Roaster Mike Perry was a judge at the Best of Panama 2017 auction, where Klatch secured a small amount of the winning lot in a group of bidders led by Kew Specialty Coffee Co.
For the tasting — dubbed the “601 Experience,” a reference to the auction price paid, not the area code for central Mississippi — a $55 ticket includes 15 grams (approximately one 8-ounce cup’s worth) of the Esmeralda 601 brewed on-site or shipped, a 601 mug, a presentation from Perry about the coffee, and a postcard from the Peterson family.
The $70 “Gold” package includes all that, plus a 15-gram tasting of the Geisha Natural Altieri coffee that took second place in the Best of Panama competition. Finally, the $95 “Platinum” package includes all that, along with an additional 15-gram tasting of a Hacienda La Esmeralda washed-process Geisha — plus, the coffee will be brewed by two-time U.S. Brewers Cup Champion Todd Goldsworthy.
(editor’s note: This story has been updated to reflect the fact that this coffee is no longer the most expensive single coffee ever sold at auction.)
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.