Proceeds from the coffee line — which will be available at New Seasons Markets throughout Portland and at the Marigold Coffee location at 2815 Southeast Holgate Boulevard beginning in December — will directly benefit the Street Roots organization. Street Roots has been advocating for the rights of homeless people since 1989, publishing a weekly newspaper that aims to provide income opportunities for homeless people, while providing a creative and informational platform to address issues surrounding homelessness.
The Street Roast project has additionally received support from the Portland brand development and design firms Curate and Ideaville, each of which actively support other mission-driven organizations working toward greater good through local causes.
Owned by sisters Joey and Cassy Gleason, who also own the roaster-share facility Buckman Coffee Factory, Marigold Coffee has provided the production lead for the Street Roast line, according to a story published in Street Roots by the organization’s director Israel Bayer.
In that story, Bayer quotes Cassy Gleason saying the project “offers a small, but an important opening for ordinary Portlanders to help address the struggle of homelessness by humanizing the people experiencing it.”
“Coffee has always been a connector,” Gleason continued. “It bridges the hemisphere between producers in the tropics and consumers in the north. It serves as a bridge between people sharing a moment together, enjoying a warm cup. Coffee, like any produced good, creates a mysterious web of interconnecting economies of trade and pleasure and interdependence, perhaps more than any other commodity when you take into consideration the growers, the pickers, the importers, the shippers, the roasters, the grocers, the cafe owners, the baristas and finally the people — all of us! — who finally enjoy this marvelous drink.”