Dallas-based workspace provider Common Desk has acquired three-year-old local multiroaster café Method Coffee, with plans to reimagine its own coffee program and rebrand the existing Method locations.
As of this writing, Method’s flagship location at Ross and Hall in Old East Dallas has been temporarily rebranded as a Christmas-themed popup shop called Deck the Hall Street. Common Desk plans to unveil the new coffee brand, which will also cover Method’s retail kiosk in the Saint Paul Place building in the Dallas Arts District, on Jan. 1, 2018.
“Coffee has always been an integral part of Common Desk,” Common Desk Marketing Coordinator Megan Kaye Donahoe told Daily Coffee News. “We’ve had members sign up for our workspaces solely because of the excellent coffee program; it’s been something we’ve cared about since day one.”
Membership-based Common Desk currently operates four co-working facilities in some of the most vibrant communities in within the Metroplex, including the original location in Deep Ellum, and additional locations in Granite Park, Oak Cliff and Fort Worth’s West Seventh district, where it will have some brand new coffee neighbors in Ampersand.
To facilitate their full-on transition into the coffee game, Common Desk has enlisted the help of former Weekend Coffee manager Spencer Fox, who has been training previous Method baristas while leading the transition of the coffee program from a multiroaster model to working with North Carolina wholesale roaster Counter Culture Coffee.
“Once we have our branding and revamp up to spec and quality, Spencer will be working on building out coffee programs for each location,” Donahoe said.
Said Fox, “We want all of our members to be able to have a well-brewed cup of coffee without having to leave Common Desk. We decided to partner with Counter Culture as our roasters for all our coffee. There’s a possibility that we could open locations for the new coffee shop brand at select Common Desk locations.”
Method Coffee was founded by Louie Corwin as Method Caffeination & Fare in 2014. Financial terms of the acquisition were not disclosed.