If you’re looking for one of the world’s most progressive efforts towards reducing disposable coffee cup waste, you may need to set your sights on the sky.
Already serving more than eight million cups of coffee per year, Air New Zealand has begun piloting an edible coffee cup program — and passengers seem to be totally on board.
For the program, the airline has been working with fellow New Zealand company Twiice, a small, family-run outfit that produces edible cups designed for use with coffee. The cups themselves are composed of wheat flour, sugar, egg and vanilla essence.
Twiice says the cups do indeed maintain their hold on liquids for as long as it takes to drink a cup of coffee — “and longer,” according to their website — and the cups are already in use in 14 cafes throughout New Zealand.
“It’s terrific that Air New Zealand has partnered with us to showcase to its customers and the world that a little bit of Kiwi ingenuity and innovation could have a really positive impact on the environment while at the same time delivering a really cool and tasty customer experience,” Twiice Co-Founder Jamie Cashmore said in announcement from Air New Zealand today.
The pilot appears to be on a small scale for the airline, which had already made the switch to plant-based, commercially compostable cups for all its coffee service on board and in airport lounges. Air New Zealand Senior Manager of Customer Experience Niki Chave said the airline is working with Twiice and other providers towards making the cups a long-term product for the airline.