Family-owned Swedish roasting giant Löfbergs is boldly venturing into a post-pandemic coffee world with the inauguration of a massive new roastery and packing plant in the Välsviken area of Karlstad.
It’s not known how many trees were removed to make way for the gleaming factory complex, although the Löfbergs leadership team eschewed a traditional ribbon cutting in favor of a July 1 tree planting ceremony designed to symbolize the company’s stated commitment to sustainability.
Located alongside Löfbergs’ central warehousing facility, which was completed in the central Sweden city in 2016, the new roastery has a current capacity to roast and package about 10,000 tons (20 million pounds) of coffee per year, with space available for twice that capacity in the future, according to the company.
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Outfitted with a range of storage, handling and production equipment — including Probat roasting systems — the roastery will primarily be used for roasting whole bean packaged coffees, while Löfbergs’ existing central Karlstad roastery will be employed for ground coffee products.
The roastery buildout took approximately two years and required an investment of approximately 200 million Swedish kronor ($23.1 million USD, as of this writing). The company celebrated the roastery opening on the occasion of the roasting and export company’s 115th birthday.
“It gives us unique possibilities to meet our customers’ needs,” Löfbergs acting CEO Fredrik Nilsson said in an announcement of the facility opening. “It is an investment in the future that strengthens us in Sweden as well as internationally, and that reflects our ambition to continue to grow and to be a reliable and leading business partner, employer and social actor for a long time to come.”