United Arab Emirates-based roasting company Coffee Planet has opened its first full-service coffee shop in its home city of Dubai.
At the Circle Mall in the Jumeirah Village Circle (JVC), the new shop has arrived through a franchise partnership with a Dubai-born hospitality startup known as Dash Hospitality Group (styled by the company as DASH).
The coffee company has suggested that the location will be the first of many ventures in partnership with Dash, a new entity grown from a Dubai construction business with experience in food-and-beverage facilities.
Prior to the COVID-19 pandemic, Coffee Planet had signaled plans to advance its retail footprint, after growing steadily as a full-service wholesale and direct-to-consumer roasting company since its founding in 2005.
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While shipping coffees to various overseas markets, Coffee Planet presently has a handful of branded cart, kiosk or cafe locations in the UAE, Qatar, Pakistan and the UK. The new cafe in Dubai occupies 1,500 square feet in the popular mall.
“For Coffee Planet, this is a momentous occasion with the opening of our first location. The company has been sourcing and supplying coffee across the Middle East for many years and now it is our time to put down roots with the help of DASH Hospitality,” Coffee Planet CEO and UK transplant Robert Jones said. “We look forward to strengthening our partnership with DASH Hospitality as we grow our business together.”