Daily Coffee News photo.
Italy-based espresso equipment manufacturer Rancilio Group has opened a branch in Shanghai, China, with plans to expand Rancilio’s commercial presence throughout the country.
“We have a clear international strategy,” Rancilio Group CEO Ruggero Ferrari said in a brief company announcement of the launch. “The opening of the new branch in Shanghai is a significant step towards meeting the needs of a market that is becoming increasingly important on a global scale.”
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The Shanghai branch will be under the leadership of Rancilio Group Country Manager (Greater China) Yuan Li and Technical Services Manager Tang Yong.
The Italian group — which comprises the brands Rancilio, Rancilio Specialty, Egro and Promac — said the China branch will develop relationships with local distributors, coffee roasting businesses, and “above all,” large coffee chains.
Daily Coffee News photo.
“The new Shanghai branch will also coordinate the existing technical assistance network and spare parts service, working in harmony with the Italian operations,” the group stated.
Rancilio Group was acquired by Milan, Italy-based Ali Group in 2013. The group rolled out its Rancilio Specialty line of equipment in 2018, and late last year it unveiled an online global training center for technicians.
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