Hotel giant Hilton has enlisted New York City coffee chain Bluestone Lane to co-create a food and beverage program for its Tempo-brand hotel properties, designed to appeal to “a rising class of highly discerning guests committed to personal growth and development,” and today’s “modern achievers.”
When Hilton unveiled the Tempo by Hilton hotel brand last year, most media outlets identified the coded language above to indicate millennials on work travel. The Bluestone Lane partnership, financial details of which have not been publicly disclosed, is one of the “diverse lifestyle partnerships” that Hilton has been promoting for the Tempo hotel brand.
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“As we work to continuously enhance our food and beverage programming to deliver delicious culinary offerings focused on premium ingredients, we are thrilled to announce the partnership between Tempo by Hilton and Bluestone Lane,” Adam Crocini, senior vice president and global head of food and beverage brands at Hilton, said in an announcement of the deal. “This unique collaboration unites two lifestyle brands to enable an elevated on-property food and beverage experience that will meet the evolving needs of today’s guests who are seeking more progressive fare with healthier options.”
Through the deal, Bluestone Lane will become Tempo by Hilton’s exclusive provider of coffee, espresso and tea products, while Bluestone Lane bars will also offer made-to-order food items.
Bluestone Lane, which was founded by Australian Nicholas Stone in New York City and boasts of being Australian-inspired in its menu and service, has steadily grown its retail footprint since a $19.5 million minority investment in 2018. The coffee chain currently operates 55 locations, with plans to expand to more U.S. cities and suburbs.
Hilton says it currently has “more than a dozen” Tempo-brand projects under development, including forthcoming locations in downtown Memphis, Manhattan, suburban Dallas, downtown Seattle and downtown Milwaukee.