The producers of Coffee Fest have announced the debut of a new education program called the Food & Beverage Academy at the upcoming Coffee Fest New York show.
Produced by Clarion Events, Coffee Fest New York is being held in conjunction with another major Clarion production, the International Restaurant & Foodservice Show of New York.
With both shows sharing the floor, so to speak, the new Food & Beverage Academy is designed to attract a range of owners and operators, from single-location independents to specialty coffee chains, according to the group.
The co-located show takes place March 6-8 at the Javits Center in Manhattan.
“There is a real value in the colocation of these two trade shows and conferences,” Rita Ugianskis, Vice President of Clarion Events in the Food & Beverage Group, said in an announcement of the new program. “We look forward to welcoming everyone in the hospitality industry in the tri-state region to our new Food & Beverage Academy, which will offer education sessions for restaurant, foodservice, specialty beverage and cafe owners.”
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A major component of the new program involves four different “summits” focused on different market segments.
An “Independent Operator Summit” is expected to address issues such as leasing a space, marketing 101, profitability with a sustainability mindset, healthy food and beverage trends, and more.
A “Multi-Unit and Chain Operator Summit” will explore issues such as hiring, scaling, corporate culture, crisis management, and more; a “Foodservice Summit” will be tailored to operators outside of restaurants and cafes; and a “TechBytes Summit” will explore issues such as third-party apps, communications and meeting customer expectations.
In addition to the Summits, the trade show floor and International Restaurant & Foodservice Show content, Coffee Fest attendees have access to more than 30 free morning seminars tailored to owner/operators, roasters, baristas and new businesses.
Additional Coffee Fest events are currently scheduled for Chicago (June 24-25), Los Angeles (Aug. 28-30) and PNW/Seattle (Oct. 7-8).
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