At the Dalla Corte booth at the 2022 Specialty Coffee Expo in Boston. Photo by Howard Bryman / Daily Coffee News
Italian espresso machine and grinder company Dalla Corte has partnered with upstate New York-based coffee equipment seller Whole Latte Love to establish Dalla Corte USA.
At its facilities in Rochester, 25-year-old Whole Latte Love has established a formal United States base of operations for inventory, sales and service of Dalla Corte’s complete line of equipment certified for use in North America.
Photo by Howard Bryman / Daily Coffee News
That lineup currently includes the Zero, XT and XT Classic espresso machines, the single-group Mina and the brand’s several commercial espresso grinders.
The first official public appearance by Dalla Corte USA occurred at Coffee Fest in San Antonio last year, as the Dalla Corte Zero machine first became available to customers in the U.S.
Its most recent appearance was at the Specialty Coffee Expo in Boston, where the brand sponsored an after hours party and latte art competition that awarded its top competitor a prize of $1,000 and a trip to Puerto Rico. (Find DCN’s complete coverage of the 2022 SCA Expo here.)
Dalla Corte USA hosted a latte art throwdown in Boston. Courtesy photo by Whole Latte Love.
Todd Salzman, VP of sales and product development at both Whole Latte Love and Dalla Corte USA, told Daily Coffee News that the connection between the two companies started taking shape in 2019.
“We went to their factory in Italy a couple of times and they came to meet us a couple times,” Salzman told DCN. “We could all tell it was a great fit right from the start.”
Dalla Corte previously had a relationship for U.S. sales with Brooklyn, New York-based Alpha Dominche, although the latter company ceased business operations in 2018.
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The most recent release by Dalla Corte, which was founded in Italy in 2001, is a new volumetric espresso machine called the Icon, aimed at high-volume commercial and hospitality settings.
Balancing this release at the opposite end of the commercial equipment market is the Studio Aqua, an upcoming version of the Dalla Corte Studio single-group machine that includes a hot water spout but forgoes an on-board reservoir, drawing water via direct plumbing only.
Boston coffee legend George Howell with an espresso at the Dalla Corte booth at the 2022 Specialty Coffee Expo. Courtesy photo by Dalla Corte USA.
Salzman said both the Icon and the Aqua will debut via Dalla Corte USA later this year, as will the brand’s new Online Control System (OCS), through which customers will be able to access usage stats, settings, maintenance info and more about their machines remotely via the internet.
“Our key focus, other than growth, is our technical support for our service centers and building our service network,” said Salzman. “I’ll be working hard on creating more videos and working directly with the service centers.”
Photo by Howard Bryman / Daily Coffee News
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Howard Bryman
Howard Bryman is the associate editor of Daily Coffee News by Roast Magazine. He is based in Portland, Oregon.
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