At its facilities in Rochester, 25-year-old Whole Latte Love has established a formal United States base of operations for inventory, sales and service of Dalla Corte’s complete line of equipment certified for use in North America.
That lineup currently includes the Zero, XT and XT Classic espresso machines, the single-group Mina and the brand’s several commercial espresso grinders.
Its most recent appearance was at the Specialty Coffee Expo in Boston, where the brand sponsored an after hours party and latte art competition that awarded its top competitor a prize of $1,000 and a trip to Puerto Rico. (Find DCN’s complete coverage of the 2022 SCA Expo here.)
Todd Salzman, VP of sales and product development at both Whole Latte Love and Dalla Corte USA, told Daily Coffee News that the connection between the two companies started taking shape in 2019.
“We went to their factory in Italy a couple of times and they came to meet us a couple times,” Salzman told DCN. “We could all tell it was a great fit right from the start.”
- Remembering Espresso Equipment Pioneer Bruno Dalla Corte
- Dalla Corte Adds a Big One: The Zero Heads to US Market
- Franke Acquires Majority Stake in Italy’s Dalla Corte
The most recent release by Dalla Corte, which was founded in Italy in 2001, is a new volumetric espresso machine called the Icon, aimed at high-volume commercial and hospitality settings.
Balancing this release at the opposite end of the commercial equipment market is the Studio Aqua, an upcoming version of the Dalla Corte Studio single-group machine that includes a hot water spout but forgoes an on-board reservoir, drawing water via direct plumbing only.
Salzman said both the Icon and the Aqua will debut via Dalla Corte USA later this year, as will the brand’s new Online Control System (OCS), through which customers will be able to access usage stats, settings, maintenance info and more about their machines remotely via the internet.
“Our key focus, other than growth, is our technical support for our service centers and building our service network,” said Salzman. “I’ll be working hard on creating more videos and working directly with the service centers.”
Does your coffee business have news to share? Let DCN’s editors know here.