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Houston’s Freshbrew Investing $10 Million in Coffee Production Upgrades

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The new Freshbrew (styled FRESHBREW by the company) Coffee & Tea logo.

Houston-based wholesale coffee solutions provider Freshbrew Group has announced a $10 million investment into its production facilities, including major equipment investments in roasting, extraction, bottling and canning.

The company says that the investment is intended to make Freshbrew “one of only a few companies in the country offering total end-to-end beverage solutions.”

The facilities expansion is expected to be completed early next year.

The investment follows Freshbrew’s recent sale of its vending division, which it had operated since 1997 prior to selling it to Compass Group North America, the owner of U.S. vending giant Canteen.

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The current expansion involves transforming 40,000 square feet of former vending division space to coffee and tea production and packaging, including upgrading existing roasting machines, purchasing two more production roasting machines scheduled to arrive this summer and adding 11 packing lines.

With the purchase of another 25,000 square feet of space, the roasting plant and warehouse will occupy approximately 140,000 square feet, according to a company announcement today.

“As we look towards the future, we are energized and excited to continue to provide innovative total beverage solutions to many of the country’s largest convenience stores, quick service restaurants and foodservice industries,” said Freshbrew President and CEO Al Ansari.

Al Ansari, who is a partner in the Felix Roasting boutique cafe business, represents the second generation to lead family-owned Freshbrew, which was founded by his father, Dari Ansari, in 1995.

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