Starbucks has announced aggresive retail expansion plans in Southeast Asia, including 100 new stores in Indonesia over the next three years and 100 new stores in the Philippines over the next four years. The company currently has more than 700 stores in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
“With a population of more than 600 million people, an emerging middle class that is driving strong consumption and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks,” Starbucks CEO Howar Schultz said in the company announcement. “As we ramp up our ambitious, yet disciplined, growth momentum across Southeast Asia, we will continue to build the Starbucks brand through the lens of humanity – supporting local coffee farmers and the neighborhoods we serve, while also investing in the growth and development of our partners.”
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