Starbucks is reporting record revenue growth from coffee sales and increased paybacks to shareholders, as arabica coffee prices throughout the world continue to plummet. It begs the question, how can a company that buys and roasts 300-400 million pounds of arabica coffee annually continue its growth if its suppliers are struggling to break even?
In a recent consumer conference call hosted by Morgan Stanley, Starbucks Group President for Global Businesses and CFO Troy Alstead acknowledged the problem. “The seed prices trading at today is frankly too low, it’s below the cost of production in some of the growing regions and in some countries around the world,” Alstead said.
Despite this awareness, Starbucks’ most recent quarterly report to shareholders cites the low cost of coffee beans as one of the primary reasons for what Chairman and CEO Howard Schultz described as “by far the best year in Starbucks 42-year-history,” adding, “our results were driven by disciplined, ongoing efforts to elevate the value and relevance of the Starbucks brand, continued innovation and the success of our efforts to deepen our connection to customers and communities around the world.”
The report noted FY13 earnings of more than $14,9 billion, an extra $1.2 billion through dividend payments and share repurchases to shareholders, and a more than 30 percent increase in operating income over the prior year, up to $128.4 million. How? “The margin expansion was primarily due to lower coffee costs and sales leverage,” Starbucks said.
In essence, Starbucks is boasting to shareholders that it has successfully been leveraging lower coffee prices, among other strategies, to achieve higher margins. The admission is hard to reconcile as coffee farmers throughout the world struggle meet production costs, let alone put food on the table. Starbucks, for one, has already locked in its buying prices for 2014, leading to this recent analysis from the International Business Times:
Global coffee prices have plunged this year, and Starbucks Corp. (NASDAQ:SBUX) expects to see a positive impact of $110 – $120 million in 2014, according to a presentation made at the Morgan Stanley Consumer Conference on Tuesday. Last year, they saw a $97 million benefit, after a loss of $206 million in fiscal 2012 thanks to a global draught and jump in prices that year.
Again, how is this sustainable, especially as global prices continue their downward trajectory? To his credit, Alstead made some attempt to address the question at the Morgan Stanley conference, although there is a notable lack of specifics in his following statement:
So as the seed price falls further, we will benefit not at all from the seed pricing falling. In fact, we are not fully benefiting from where the seed is at today, given that we will support our farmers with incremental payments to make sure they can do the right thing. We are in this for the long game. We are going to take care of our farmers in the process that’s something we have done for a long time and are committed to.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.