There are reasons some flavor combinations have never been brought to market. Nonetheless, Miami-based Friends Fun Wine — the makers of the 6% ABV “Fun Wine in a Can,” with products like Stawberry Moscato and Red Sangria — is introducing the world to coffee wine.
The company, which markets its canned wines as lifestyle products for bikini-clad poolside types, says its redundantly named new Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino are “easy-to-drink” combinations of the world’s most popular day drink with the world’s most popular night drink.
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The cabernet espresso is described as having a “rich flavor of fresh cabernet grapes, espresso coffee and a hint of chocolate,” while the chardonnay cappuccino is described as a blend “sweet, refreshing Chardonnay grapes with vanilla cappuccino coffee and smooth hints of chocolate.”
“We are proud to be the first-to-market with our Fun Wine In A Can, and look forward to introducing the new coffee varieties to our Fun-Loving Fans,” Friends Fun Wine CEO Joe Peleg said in a product announcement.
Unfortunately, being first is not in and of itself commendable. Remember when Frito Lay was the first to give us “Wow” potato chips, fried in lower-fat Olestra and causing widespread anal leakage? At least they were first!
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.