Salt Lake City, Utah-based Alpha Dominche, maker of the Steampunk coffee and tea brewer, has added 11 distributors on five continents as part of a global expansion plan.
The company made its official European launch at the Specialty Coffee Association of Europe World of Coffee event last month in Gothenburg, Sweden, and followed with an announcement of the new distributors, including: Specialty Batch Coffee in the United Arab Emirates, The Roastery in South Africa, Vittoria Coffee in Australia, Dankoff Coffee Specialist in Malaysia, Camel Step in Saudi Arabia, Yardstick Coffee in the Philippines, Vresso in Lebanon, Espresso Specialisten in Sweden, Norway and Denmark, Sviezia Kava in Lithuania, and Espresso Service West in the Netherlands and Belgium.
“We are selectively handpicking partners across the globe that are not only as passionate about high quality coffee and tea as we are, but also that are well-connected within the third wave coffee and tea industry,” Thomas Perez, who took over for Khristian Bombeck as Alpha Dominche CEO last November after helping develop the Bodum brand internationally for 14 years, said in an announcement yesterday. “We are committed to bringing game-changing brewing innovation into the commercial space one café and tea shop at a time.”
The first European Steampunk, a white MOD4 model, has been installed in Vienna, Austria, at the tea shop Teastories.
In addition to developing a global distribution network, Alpha Dominche has enlisted the services of New York-based PR firm Kristen Tate Communications, whose list of clients includes names such as Coppertone, Char-Broil, HEAD/Penn Racquet Sports and Tempur Pedic.