This week’s Unpacking Coffee was shot in black and white, reflecting the branding of the episode’s subject, beloved 7-year-old San Francisco roaster/retailer Four Barrel.
Kandace and Ray chat briefly with Four Barrel East Coast rep Mike Squires — who prefers the more sophisticated title “brand ambassador” — while discussing the company’s creative, hand-driven approach to branding and marketing, including keeping a designer and writer on staff.
It should be noted that Kandace and Ray’s agency, Needmore Designs, worked with the company on its recently revamped website, which creatively offers a list of individual flavor notes to single out coffees in Four Barrel’s rotating portfolio by taste preference.
Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page located at the bottom of this site for contact information.