Since opening its flagship Reserve Roastery and Tasting room in Seattle in late 2014 — a facility that truly is a working shrine to craft coffee — the company has announced plans to open even bigger Reserve roasteries in New York and Shanghai.
Now the company has announced plans to open a fourth Reserve roastery, in Tokyo’s Nakameguro district, in 2018.
“As it was when we opened Japan as our first market outside of North America in 1996, the country continues to be an important and dynamic coffee community for Starbucks,” said Starbucks Chairman and CEO Howard Schultz. “We are proud to bring our customers a distinct, immersive and innovative retail experience that celebrates the craft of coffee in an unprecedented way.”
The company is partnering on the design of the roastery with famed architect Kengo Kuma, the founder of the Kuma Lab at the University of Tokyo who is known also for his writings and intellectual approaches to art and architecture. He previously worked with the company for the design of a Starbucks flagship concept store in Fukuoka, Japan, near the popular Shinto shrine Dazaifu Tenmangu.
The Tokyo Reserve Roastery is expected to offer some 13,000 square feet, which is just under the 15,000 square feet at the Seattle Reserve Roastery, and significantly less than the 20,000 and 30,000-square-foot facilities planned for New York and Shanghai, respectively. However, with Kuma’s collaboration, the company is promising an “immersive coffee environment unlike any other in the market.”
The company has not said when in 2018 it hopes to open the Tokyo Reserve Roastery.