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Importer Nordic Approach Expanding ‘Origin Approach’ Event to Ethiopia and Colombia

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From Origin Approach 2018 in Costa Rica. Photo by Daily Coffee News/Nick Brown

After a successful first year in Costa Rica, Oslo, Norway-based green coffee importer Nordic Approach is reprising its country-of-origin-focused education and sourcing event, called Origin Approach.

In 2019, separate Origin Approach events will be taking place in the Guji region of Ethiopia from Jan. 14-19, and in the Huila region of Colombia in mid May. Both events will be priced around €700, not including flights.

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From Origin Approach 2018 in Costa Rica. Photo by Daily Coffee News/Nick Brown

The first Origin Approach event last year in Costa Rica’s renowned Tarrazú combined an expansive seed-to-cup education program, including trips to farms, micro mills, a major regional mill (Coopedota), and an export warehouse, with cuppings taking place throughout. According to Nordic Approach, the Ethiopian event will feature an “adventurous style and will delve into the Ethiopian supply chain and recent farming and development trends.”

“The conversations we have during sourcing trips are a good start. Now, we are complementing these dialogues with a thoughtful program of lectures and field trips to deepen the understanding of sustainable quality production,” Nordic Approach Founder Morten Wennersgaard said in an announcement of the program expansion today. “We got such positive feedback to the first Origin Approach, that we have decided to organize two events in 2019.”

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From Origin Approach 2018 in Costa Rica. Photo by Daily Coffee News/Nick Brown

Origin Approach is hosted in collaboration with the Costa Rica-based coffee expeditions agency Viaje con Cafe. “A key feature of the event is the diversity of the participants,” said Viaje con Cafe Founder Hortensia Solis. “We had roasters, baristas, cafe owners, farmers, agronomists and quality specialists — all in one place for three days.”

Registration for both events is available to a limited number of participants, and more information can be found at the Origin Approach website.

Origin Approach coffee sourcing event

From Origin Approach 2018 in Costa Rica. Photo by Daily Coffee News/Nick Brown

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