It is Chobani’s first foray into the coffee sphere, after the company last year introduced oat milks and expanded its lines of plant- and dairy-based creamers, probiotic drinks, and yogurts.
The coffee line is launching with four products, each in recyclable Tetra Top cartons manufactured by multinational food packaging corporation Tetra Pak. The four flavors include an unsweetened “Cold Brew Pure Black,” a cane sugar-sweetened cold brew with Chobani-made oat milk, a sweetened cold brew with cow’s milk, and a sweetened cold brew with cow’s milk and vanilla flavor.
As for the coffee itself, Chobani is describing it as single-origin, 100% arabica-species “cold-pressed” brew. Chobani declined comment following DCN’s request for additional information about the coffee, such as how it was sourced, roasted or brewed.
In a company announcement last week, Chobani cited market research led by Nielsen estimating that the ready-to-drink coffee category in the United States is estimated to be worth $1.6 billion in 2020, with 17% growth year over year.