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In NC, Queen Coffee Bean Gives African Coffees the Royal Treatment

Queen Bean Coffee

Queen Coffee Bean coffees in bottles and bags. All images courtesy of Queen Coffee Bean.

A caffeinated coronation has occurred in Winston-Salem, North Carolina, with the arrival of Queen Coffee Bean. Founder and roaster Claudia Shivers started selling her roasted coffees online last summer after naming the business after her paternal grandmother, Queen Esther Shivers.

“[My grandmother was] named after the matriarch in the Bible, who was formerly enslaved and used her integrity, honor and courage to save her people who had been looked down on by the rest of society,” said Shivers, who aims to leverage her business to bring more Black people into specialty coffee.

Claudia Shivers

Queen Bean Coffee Founder Claudia Shivers.

Queen Coffee Bean focuses primarily on roasting and selling coffees grown in various parts of Africa through online sales, pop-up events and local markets, with the specific goal of supporting producers from the continent.

“Since high school I have wanted to learn about the lands where my ancestors were involuntarily removed,” said Shivers. “Where were my ancestors from; what were their lives like; and most importantly, what gave them the drive to survive the treacherous boat ride to a new land? When I roast beans from Ethiopia, Kenya, the Congo, I imagine how tribes and families treated the beverage. To them, roasting and brewing coffee beans was a way to spend time with family and other people they cared about. Sharing coffee was an intentional act of building community.”

Shivers, who was previously incarcerated, said she took that time to learn more about the beverage she loved, as well as about the social benefits it has the potential to create.

Queen Bean Coffee 2

“I spent 10.5 months in federal prison for conspiracy to commit tax fraud. Not only did I read books about coffee while I was in prison; I read books about social justice,” Shivers told DCN. “There was coffee in prison. It was so bad I refused to drink it. That did not influence my thoughts about quality though. I have always had a high standard for quality, so I decided I wanted to do coffee, then I decided how I wanted to do it better.”

Shivers has gotten Queen Coffee Bean off the ground using small-batch, consumer-oriented roasting equipment, although she hopes to upgrade as the business grows.

“I roasted a little before I left for prison, and continued once I got home,” said Shivers. “Roasting has provided me the opportunity to relax, deal with my anxiety, and re-enter society a less broken person than I anticipated I would be.”

In her free time between batches, Shivers has been providing other formerly incarcerated people with skills and training as a volunteer educator for Inmates to Entrepreneurs, a nonprofit offering free courses to help people launch businesses. She plans to involve the Queen Coffee Bean business in similar activities, while helping to correct some racial disparities within the specialty coffee industry.


“I plan on introducing roasting and barista training curriculums to high schools, community colleges and at community centers so that more people are properly educated about coffee, its history and its relationship to Africans and African Americans,” Shivers said. “As with many industries in our young country, there is not enough racial diversity in the specialty coffee industry. There is, however, a swelling up of African American people in the specialty coffee space.”



Donica Cash

Hi where can I find your coffee products in Lansing Michigan? Thank you. Also I seen you on TV this morning U had a remarkable story I was hoping and praying that someone was going to give it to you. 🙌🏾👏🏾👊🏾🙏🏾🙏🏾


Amazing story! So glad your local grocer took you on! 🙌🏽🙌🏽🙌🏽☺️☺️☺️♥️♥️♥️


Ditto!!! Just saw you on Free Enterprise!!
ISO your product here in, North Texas!


Hi. I loved seeing your story on Free Enterprise today – 7/24/21. It was so inspiring and spoke to your tenacity and commitment. Continued success and thanks for helping others. Peace & blessings.

p.s. Does coffee have any health properties?


I also love your story, Claudia. I am in Illinois and would love to order some of your coffee. I’m so proud of you… and I don’t know you. LoL


Hello I saw u on TV today it was a remarkable story. Best of luck with you business with God love u can do anything u put out there. God bless u and keep up the good work

Ms. Eddie Gray

Hello saw your story 2X. Congratulations Ms. Claudia!!! I live in Austell GA. Where can I buy your coffee?

Beverly J Kahr

Just caught the end of the Litton show on channel 9 ABC broadcasting. I saw you and heard your story. first I want to say bless you Ms Lady then you got this. I only drink good tasting coffee and would like to support you. Where do I order???????

Diane Jones

Claudia…just saw your story & product today on Free Enterprise (9/18/21). Inspiring story.I wish you much success in your future endeavors! 🙂

Michael Davis

Hello Claudia, My name is Michael Davis a black small buisness owner and new to the game…im watchn your amazing story on “Free Enterprise”. Im new to running my own buisness, “Savage Kutz complete lawn care and more”…my major problem i think is “marketing”. No one in my family circle seems to know nothing about setting up a website. Is there anyway you could help me with setting up a website?

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